I'm Boyd — founder of BSE Automation Studio. I started this practice because I kept seeing the same problem: smart, hardworking business owners spending hours every week on tasks that software should be handling automatically.
After years in tech and operations, I became a Zapier Certified Expert and set up BSE to specifically serve Australian SMBs — tradespeople, hire businesses, professional services firms, and anyone running a real operation that needs real automation, not generic advice.
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Most automation consultants start with the tool. We start with your workflow — then choose the right tool for the job.
Most automation consultants target enterprise clients with enormous budgets. Australian SMBs — tradespeople, hire companies, clinics, agencies — have the same operational problems but have been underserved by the industry.
We know how Xero, ServiceM8, Jobber, and the tools you actually use work together. We understand the operational rhythm of an Australian trade business or a Melbourne professional services firm. That local knowledge shows up in better automations.
The best automation is the simplest one that works reliably. We resist over-engineering. If a problem can be solved with 3 steps, we don't build 10.
An automation that runs perfectly 1,000 times is more valuable than a complex one that breaks at step 4. We test exhaustively before going live.
We only recommend building something if the time or cost savings clearly justify it. Every proposal includes an honest estimate of what you'll get back.
We don't create dependency on us. We document everything, train your team, and set up automations so you can pause, edit, or expand them independently if you choose to.
Zapier Certified Experts are independently tested and verified on advanced automation builds — multi-step Zaps, complex conditional logic, Paths, Filters, and data manipulation. It's not a paid badge; it requires passing Zapier's technical certification.
This means when you hire BSE, you're working with someone who has been assessed by Zapier themselves as technically proficient at the most complex level of the platform.
We specialise deeply in these tools — not a little bit in everything.
The free audit takes 30 minutes. You'll leave with a clear picture of what's possible — and what it would cost.
Book Your Free Audit