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About BSE · Melbourne · Building software since 2009

I take the repetitive admin off your plate, for good.

I'm Boyd, and I run BSE Automation Studio. I build automations for Australian small businesses (trades, hire companies, clinics and professional services firms) so the jobs that eat your week run on their own. Quotes, invoices, bookings, follow-ups, copying data from one app to another.

Here's a typical job. The Cart Co in Melbourne was building every quote by hand in Xero, at 15 to 30 minutes each. Now customers get their quote the moment they enquire, and nobody touches it. One boring job, gone for good.

BSE is Big Screen Entertainment Pty Ltd, the company I've built software through since 2009. The apps I've shipped have reached nearly 2 million people. Today that experience goes into one thing: reliable automation built on the tools you already use, like Xero, ServiceM8, Jobber and Zapier, where I'm a Silver Solution Partner.

You deal with me directly. You get a fixed price in writing before anything starts, everything lives in your own accounts, and I'll meet you in person anywhere in Melbourne.

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Zapier Silver Solution Partner Listed in Zapier's partner directory
  • Since 2009Building software, now focused on automation for Australian small businesses
  • Fixed priceA written quote before any work starts
  • You own itEverything we build lives in your accounts, fully documented
  • MelbourneAustralian owned, in-person sessions across Melbourne metro
Our approach

We don't sell automation. We fix the jobs that slow you down.

We start with how your business actually runs, then pick the right tool for the job. Not the other way around.

What you can expect from working with us

✓
Honest scoping We'll tell you if a task doesn't need automation — or if a simpler solution exists. We'd rather build the right thing than build more.
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Fixed prices, in writing You know the cost before we start. If the job changes, you get a revised written quote before any extra work, so there are no surprise invoices.
✓
You own everything we build Every automation lives in your own Zapier or Make account, not ours. You get plain-English documentation so your team knows exactly what's running.
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Plain-language communication No jargon unless you want it. We explain every decision in terms of time, money and what changes for your team.

Why Australian small businesses?

A lot of automation work is pitched at big companies with big budgets. But a five-person trade business or a busy clinic has the same admin headaches, and often feels them more, because there's no one else to hand the work to.

We know how Xero, ServiceM8, Jobber and the other tools Australian businesses run on fit together, and we know how GST, quotes and invoicing work here. That local knowledge means fewer workarounds and automations that suit the way you already operate.

Software since 2009 Melbourne-based Australian tax & GST aware Xero specialists
What we stand for

Four principles that guide every project

01

Clarity over complexity

The best automation is the simplest one that works reliably. We resist over-engineering. If a problem can be solved in three steps, we don't build ten.

02

Reliability over features

An automation that runs perfectly 1,000 times is more valuable than a complex one that breaks at step 4. We test every automation with real data before it goes live.

03

ROI first, technology second

We only recommend building something if the time or money it saves clearly justifies the cost. Every quote includes an honest estimate of what you'll get back.

04

You stay in control

You're never locked in to us. We document everything, show your team how it works, and set things up so you can pause, edit or expand any automation yourself.

Credentials

Zapier Silver Solution Partner

Zapier's Solution Partner Program (formerly Zapier Experts) is for consultants who build automations for clients. Every partner starts by passing Zapier's certification, then moves up through Silver, Gold and Platinum based on the work they deliver.

Silver means Zapier recognises a track record of real client work, not just a passed exam. You can check our listing in Zapier's partner directory any time.

⚡ Zapier Silver Solution Partner Advanced Multi-step Zaps Paths & Filters
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Silver
Partner
Our toolkit

The tools we work with every day

The software Australian small businesses actually run on, and the platforms that connect it all.

⚡Zapier
🔮Make
💚Xero
🗂️Airtable
🟠HubSpot
📋Notion
🔵Google Workspace
🔧ServiceM8
🏗️Jobber
💬Slack

Which job would you get rid of first?

Book a free audit. It's a short, no-obligation call where we look at your week together, and you'll leave knowing what can be automated and what it would cost.

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